SMS customer notifications to U.S. and Canadian customers were blocked by Routific’s SMS provider from April 20, 2024 at 9:45 am PDT until April 22, 2024 at 2:21 p.m. PDT. SMS customer notifications are now being successfully delivered to U.S. and Canadian customers.
On April 21, we were alerted that our SMS provider had suspended our SMS messaging to the U.S. and Canada due to “non-compliant A2P messaging”, which means that some of the messages being sent from the Routific platform were not compliant with guidelines meant to protect customers from unwanted or unlawful messaging. We immediately reached out to the SMS provider and worked with their team to reverse the suspension.
Routific is committed to improving the reliability and stability of our systems. To prevent such an incident from occurring in the future, we are looking into ways to implement fallback measures should there be an issue with our SMS campaigns again. We also need to improve our monitoring to detect such service disruptions earlier.
Looking ahead, we also need to protect our customers relying on SMS notifications by ensuring the Routific platform better enforces A2P compliance, thereby increasing deliverability of lawful and important updates.